Awake, Inc. explores the murky underbelly of corporate America’s woke culture, where businesses make enormous sums of money by disguising their support for causes like social justice, gender equality, the environment, and several other hot-button issues.
Because corporations are wealthy entities, earnings are what they seek above all else. While there are laws prohibiting them from acting maliciously, there are no laws prohibiting them from promoting and making money off of contentious social causes.
There are organizations that provide to and support deserving causes, such as eradicating racism or the gender gap. But, even if they spend a lot of money on things, they get considerably more from popular opinion. In his book Awake Inc., Vivek Ramaswamy examines how businesses exploit charitable giving for marketing purposes.
Corporations use the woke culture to pursue their lucrative goals
It’s no secret that all businesses aim to maximise earnings. Yet how they do it reveals a lot about them. The awake movement, which was started by black individuals using the phrase “keep woke” to call attention to racism in their communities, has been hijacked by large corporations. Now, being woke means keeping an eye out for issues like racism, gender inequality, civil rights, and other related issues.
Companies frequently enjoy slapping their logo on the newest fashions and supporting deserving organizations. Yet rather of having sincere intentions, they offer incentives and make opportunities so they may ultimately profit more. Also, they present things in a fairly “political” manner.
As an illustration, consider the Wall Street financial firm Goldman Sachs. They recently promoted a new rule they put into place: they’ll only accept publicly traded companies with a “diverse” board. Diversity to them meant having female board members. The problem? There were already female board members at every S&P500 company, so this arrangement wasn’t unusual. They had almost no risk, but the rewards were enormous.
Combining politics with business is risky for the global community.
Large organisations prefer to be safe and maintain favourable chances. For this reason, a company’s primary goal of maximising shareholder value is no longer sufficient. One of the most significant external elements influencing every company today is stakeholders, including the government, political parties, suppliers, and the general public.
Corporations frequently follow the woke culture that appears to have aggressively taken over the world in order to achieve their goals. Coca-Cola started hosting seminars on “how to be less white,” and anyone who declines to attend risks losing their job. The employees are tired of it because this company isn’t the only one that behaves in this way.
A new form of discrimination, when businesses turn against those who don’t wish to blend politics and business, is currently the subject of numerous ongoing trials. But, corporations feel pushed to pick a side in a society where political parties are prevalent, and regrettably, being on the winning side necessitates introducing politics into the workplace.
While facing real-life challenges, corporations are sheltering behind fabricated qualities.
Selling your personal information to more powerful entities, like governments, is another method for companies to benefit. Consider Airbnb, which had access to vast amounts of information on its American customers. Popular travel locations, emails from clients, travel preferences, and demographic information about users are all under Airbnb’s control.
The Communist Party requested such information for its own purposes in order to facilitate commerce in China. As profits come first, Airbnb shared those insightful observations. Then, despite supporting noble causes in the US, they turned a blind eye to all the persecution they witnessed in China and remained silent about their own actions.
Companies portray themselves as heroes in public, but tend to rule as dictators when no one is looking. They first acquire consumers’ trust through the awakened culture, and then, in addition to the normal income they already receive, they monetize their data through adverts. Consumers are suffering greatly as a result of the popular trend among firms of selling data.
Profits are only one aspect of their activities, thus in order to maintain their standing, they must also seek out power. Because of this, Big Tech maintains control over the media and only supports causes that support their continued rule. Elections or the epidemic are specific instances of this behavior.
The practice of editing anti-lockdown and anti-vaccine content was well known on YouTube, Twitter, Facebook, and Instagram. Although some of them made fun of the true meaning of the Corona virus, others were just users’ unfiltered opinions posted on public forums for free expression. However, everything that supported alternative viewpoints was suppressed and removed.
In A Concise Manner
Woke, Inc.: The Corporatization of Activism is a thought-provoking look at how activism is being hijacked by corporate interests. Author Loretta J. Ross examines how companies are leveraging activism for their own gain and how the current system of corporate influence is silencing genuine voices of social justice. She argues that corporations are pursuing shallow, short-term solutions rather than making real, lasting change. Ross’s book is an eye-opening exploration of how companies are using capitalist tactics to co-opt the language of activism and hijack the movement.
Ross begins her book by discussing the rise of activism in the current political landscape. She explains how corporations have taken advantage of the increased attention to activism by creating marketing campaigns and sponsoring events that promote their own brands. Ross argues that this approach only superficially engages with activists and does not lead to true, meaningful change. She goes on to discuss the corporatization of social media, including how companies are using algorithms to manipulate public opinion, and how companies are using “influencers” to promote their own agendas.
The second half of the book examines the effects of this corporatization of activism on actual societal change. Ross argues that by relying on shallow, short-term solutions, companies are preventing real progress. She explains how this system of corporate influence has silenced genuine voices of activism and created a false sense of progress. She also delves into the implications of this new form of activism and how it can benefit companies while further marginalizing those in need of real change.
Throughout the book, Ross calls for a new approach to activism that is focused on meaningful, lasting change. She argues that companies need to move beyond superficial, short-term solutions and instead focus on supporting genuine activists and creating policies that will lead to long-term progress. Woke, Inc.: The Corporatization of Activism is an eye-opening look at how companies are using activism for their own gain and how the current system of corporate influence is silencing genuine voices of social justice
Write Woke, Inc. Book Review
Loretta J. Ross’s Woke, Inc.: The Corporatization of Activism is an informative and thought-provoking look at the rise of corporate influence in the world of activism. Ross examines how companies are leveraging activism for their own gain and how the current system of corporate influence is silencing genuine voices of social justice. Ross’s book is an eye-opening exploration of how companies are using capitalist tactics to co-opt the language of activism and hijack the movement.
The book provides a wealth of information, from discussing the rise of activism in the current political landscape to examining how companies are using algorithms to manipulate public opinion and how they are using “influencers” to promote their own agendas. Ross also delves into the effects of this corporatization of activism on actual societal change and how it has silenced genuine voices of activism.
Ross’s writing is engaging and clear, with more than enough evidence to back up her assertions. Woke, Inc. is a must-read for anyone who wants to understand how companies are using activism for their own gain and how the current system of corporate influence is preventing real, lasting change. Ross’s book offers a new perspective on the corporate influence of activism and offers valuable insights into how this influence can be combatted. Highly recommended.
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