Blue Ocean Strategy Book Summary Book by W. Chan Kim and Renée Mauborgne
The conventional wisdom that you must outcompete your competitors in order to achieve continuous profitability is challenged by the blue ocean strategy. It also provides a different option. The alternative is to innovate and establish your own market in order to render your rivals obsolete. This emerging market is known as the “blue ocean.” With […]
Blue Ocean Strategy Book Summary Book by W. Chan Kim and Renée Mauborgne Read More »