Sell Like Crazy Book Summary By Sabri Suby

Table of Contents

How to Attract as Many Customers, Clients, and Sales as You Can Handle

The success of your business depends on how well you use digital marketing.

Too many marketers are unable to increase revenue using powerful web platforms like Google, Facebook, and email. They squander money and precious time on poor marketing. Numerous thousands of prospective customers are lost.

You must be aware of the nine steps that business owners must go through in order to generate enormous revenue. The first step in doing this is developing a successful mentality. The transition from novice to formidable salesperson can then start.

You are urged to reconsider conventional marketing by Sell Like Crazy. Changes in time management are part of this. It also entails changing the way you approach promoting your good or service. You will discover:

Utilize time to increase sales; cultivate long-term relationships with ideal consumers; use High-Value Content Offers (HVCOs) to earn trust; and concentrate on finding solutions for your customers’ concerns.

Little Bit About Sabri Suby

Sabri Suby is a veteran businessperson. The fastest-growing full-service digital marketing agency in Australia was founded by him.

Suby was brought up by a single mother who held down several jobs to provide for the family. He frequently gives credit to his mother for establishing in him a strong work ethic and determination from an early age.

In 2014, Suby started King Kong in his bedroom with just $50 and an internet connection. He established a team of 54 digital marketing experts and a global clientele in less than five years. The company was projected to be worth more than $50 million in 2022.

In 42 nations, King Kong has had an effect on 250,000 enterprises. For Suby and his clientele, it has resulted in sales of well over $400 million. Suby established the business abroad in 2021, opening offices in the United States, the United Kingdom, Canada, and New Zealand.

preparatory phase is about your mindset

You must think like a millionaire if you want to become one. Successful people cut out time-wasting activities and concentrate only on profitable ones.

Between being busy and being productive, there is a difference. Although they will keep you busy, trivial chores will reduce your productivity and sales.

The 80/20 and 64/4 guidelines help successful business owners manage their time effectively.

80/20 Rule
Concentrate on the 80% of business operations that bring in money. The remaining 80% of your business’s operations should be delegated or outsourced.

64/4 Rule
64 percent of your company’s revenue is generated by 4% of your activities. Set the intention to devote all of your time to the top 4%.

Understand That Sales Are Your Business

Sales should be your primary focus as a business owner. The majority of your time and effort should go toward marketing and sales. Instead of emphasizing the product or service, your marketing should concentrate on how to solve your client’s problem.

Sell one-to-many instead of one-to-one by:

producing persuasive sales text, drawing attention on Google and Facebook;

implementing an automated lead generation system, investing in quality advertising, increasing your advertising budget, and learning how to convert traffic into sales.

Recognize and Identify Your Ideal Client

3 percent of potential clients are always prepared to make a purchase. The remaining 97% are divided into three groups:

60% of people lack problem awareness.
20% of people are aware of problems.
17 percent are gathering information.
It should be your intention to seize and develop this 97 percent. For those potential customers, you can develop into the reliable brand. Offer knowledge that is thorough, perceptive, and educational in order to achieve this. When they reach the “buy now” stage, they are likely to make a purchase from you.

The 80/20 rule can be used to determine who your most valuable clients are.

Typically, 20% of consumers account for 80% of overall sales. The top 20 percent (or the top 4 percent overall) of that 20 percent account for 64 percent of your sales.

What are the characteristics of this 4%? What more products do they enjoy? What led them to you?

Concentrate all of your marketing efforts to these 4%. Visit the internet communities where they congregate to learn more about them. This may appear on specialized forums, YouTube comment sections, Amazon review pages, and/or Facebook groups.

What issues are they facing? What are their worries and aspirations?

You may improve your product and service offerings by identifying your ideal customer. Additionally, it aids in marketing strategy, value proposition, pricing, copy tone, and other areas including advertising channels.

Design the Ideal Bait for Your Ideal Customer

Use your marketing to draw in your ideal customer now that you’ve discovered them, whether or not they’re prepared to make a purchase right away.

By providing value and knowledge, your target audience, the 97 percent, should be your focus. Don’t risk that one of the 3% of “purchase now” prospects will see your advertisement and click.

Presenting a high-value content offer is the most efficient strategy to target the 97 percent of people (HVCO). Provide value and a resolution to their issue without requiring them to make a purchase. Just their names and email addresses are required.

HVCO isn’t a commercial. It’s free added value content that gives potential clients a preview of what they may expect if they deal with you. It operates under the tenet of “give before asking.” Here are some pointers on how to make a successful one:

Describe the facts in the form of a PSA.
Don’t disregard lengthy copy.
Make a headline that will catch readers’ attention.
Make certain that each point addresses a pressing issue.
Ensure simplicity.

Lead capture and contact information obtaining

Consider winning and dining your 97 percent as nurturing them. Try not to make a sale right away.

Don’t direct them to the home page or landing page of your website. Use a robust “opt-in” page to encourage people to willingly share their name and email address.

What should be on your opt-in page is:

a catchy headline; a subhead that reiterates your offer and what they will receive;
incredibly persuasive, snappy bullet points outlining vital content;
an illustration of what they will receive a free report, e-book, or cheat sheet, as well as a short form that prospects may fill out to have access to the information.

Utilize the Godfather Approach

The “godfather strategy” entails making an irresistible offer to your prospects. Dispel uncertainty and make a compelling offer each and every time.

To formulate a compelling offer:

Promote advantages over features.
begin with the ludicrous.
Investigate rival proposals.
Make it seem plausible.
Determine the worth of your offer.
Understand the cost of premiums.
Have a guarantee of power.
Promote scarcity.
Give a no-cost consultation.

The creation of an offer page is the first stage. It ought to include information on your features, advantages, and fundamentals like price and purchasing options. Write your most outlandish offer after that. Then, reduce it to a size you can give while maintaining the same inspiring attitude.

Determine the worth of your offer. Display your standard pricing or the pricing of your rivals. Describe why, even at full price, your product or service is a great value.

Gifts that come with a purchase are known as premiums. Hot premiums have been demonstrated to increase sales by a factor of two to three.

People are told by your power guarantee that they “can’t lose.” It demonstrates your confidence in your ability to keep your word.

Scarcity urges potential customers to take quick action in order to avoid missing out on something special. Ensure the scarcity is real to avoid damaging your brand’s reputation.

If you’re giving a free consultation, show how valuable the discussion will be even if they opt not to buy from you.

Traffic Profitably Converted

Many marketers believe they require increased traffic. They require a promotion that effectively converts traffic into sales.

Economics of the unit is crucial. You must be aware of:

how much a customer is worth to your company throughout the course of their relationship, how much you can generate from one customer, and how much you are willing to spend to get a new one.

The most prosperous companies leverage many traffic streams to gather leads. Start with one channel and adjust it to fit your budget. Search engine optimization, Google ads, Facebook ads, Instagram ads, YouTube ads, LinkedIn ads, etc.

Establish a lucrative conversion system by understanding your cost per lead and cost per acquisition from this channel.

When aiming for 3% of prospects who are in the buying mode:

Use SEO or Google Ads.
Use words and phrases with a view to purchasing.
targeting the 97% of prospects who aren’t in the buying mode

rely on search engines like Google or Facebook or social media.
For each type of prospect—cold, warm, and hot—create a specific message.
Over time, increase value and educate.
Get potential customers to click the ad (never try to sell from an ad).

Utilize Google Ads wisely
The key is a compelling title, but you’ll need to experiment to get it right. Usually, it takes 20 tries to find the ideal headline. The ideal headline is shocking, inflammatory, and says the exact opposite of what your rivals are saying.

Utilize Facebook ads wisely
Make sure your ads are optimized for mobile since the majority of Facebook users access the site from mobile devices. Utilize Facebook’s capabilities to find your ideal customers.

On Facebook, you can promote your ads as breaking news. The content that reports a new discovery or piece of research receives the most shares and interactions.

Each Facebook ad contains essential elements. Here are some pointers on how to use each feature efficiently.

Call out your audience in the opening paragraph or start with a news angle. Try both brief and lengthy introductions; both are effective.

Ad image: Avoid using graphics that resemble advertisements since viewers will ignore them. Your image should appear to be typical shared material.

A call to action is a brief statement that encourages the reader to take further action. “Inquire Now,” “Learn More,” and “Download” are a few examples. According to research, “Learn More” converts the best and is the least pushy.

Use the Magic Lantern Technique

Once a potential customer opts in, you may nurture them for free online. The most effective method for this is typically a mix of emails and videos.

How do you persuade a prospect who has opted in but isn’t quite ready to make a purchase?

The “magic lantern approach” can be used to cultivate the 97 percent. Consider this strategy as leading prospects down a route to the destination they desire. Along the way, they benefit much from free gifts and goodwill.

Your proposal will include:

2-3 educational videos with a call to action at the end; videos that increase trust while decreasing scepticism; videos that are 80% valuable and 20% salesy; hints that there will be more useful material in the next video; and offers for a no-obligation, free consultation.

Convert The Sales

“Sell like a doctor” comes to mind. Focus solely on the diagnosis rather than the recommended course of action. Spend time analysing the issue, and if your product or service will assist them, make an irresistible offer.

Here are some recommendations for assessing a prospect’s issue while you are on the phone with them:

Recognize their motives.
Pose open-ended inquiries and pay attention.
Get the desired outcome from your prospects by asking them about it.
Discover their difficulties, hardships, and all of the past endeavours that failed.

Go to your value proposition after getting to know the prospect and “diagnosing” the issue. Create a strategy and demonstrate all the ways you can address their issue.

Spend some time practising your sales pitch in advance. Your elevator pitch shouldn’t last longer than two minutes. Change your sales message to reflect the precise language your prospects use to describe their issues.

Declare your pricing if you feel the consumer is “hot” and eager to buy. After that, say nothing more.

The adage “The person who talks first loses” has a long history in sales. Wait for their response to demonstrate your assurance.

Spending time on calls with candidates who aren’t a good fit will save you time. Utilize apps and questionnaires to make time available for consultations with worthwhile prospects who require your assistance.

Automate and Increase

The majority of prospects who enter your funnel won’t take the intended action, keep that in mind. That is how the business operates.

Do we have to give up on these opportunities? No. We keep in touch with them by offering value via email as we nurture them over time.

Three objectives should be set for email marketing: delivery, opening, and clickthrough.

Get It Delivered

Three factors determine whether your email will land in your prospect’s inbox as opposed to their spam folder:

recipient engagement, bounce and compliance rates, and sender reputation.

Make sure you’re using a reliable email platform as your initial step. Mailchimp is one of the most well-liked options, but there are many others as well.

The next step is to build a solid reputation for your IP address. A series of numbers known as your IP address serves to identify your machine. Visit a sender score-specific website to discover more about your IP reputation.

Sending emails that are interesting to read is the best method to raise your sender score. Make sure to include value and education in at least two-thirds of your communications.

If your IP address is new, begin carefully to establish your reputation. Send emails sparingly and slowly until your IP address gains a good reputation.

Get It Started

Because they feel more personal, plain text emails are the most effective. Fancy graphics and branding give the impression that the email is from a salesperson rather than a friend.

Be cordial and chatty in your email correspondence. Never attempt to sell. Do not be afraid to be divisive; converse with your readers as though they were your friends.

When it comes to email open rates, the subject line is one of the most effective strategies.

Here are some guidelines for writing a strong email subject line:

Use your own name as the sender, not your company name.
Use sentence-case or lowercase letters with minimal punctuation.
limit yourself to four or five words.
Create intrigue or pose a query.

Subject lines with 20 characters or fewer perform better than those with medium lengths (21-60 characters). Open rates and unique click rates are a little bit higher for subject lines that are 61 characters or longer.

Ensure that you send your emails at the best possible time. According to numerous research, Tuesday is the greatest day to send emails. Thursday would be the second best. The ideal times of day are 6 a.m., 10 a.m., 2 p.m., or 8 p.m.–midnight.

Get It Clicked

Your email marketing campaign should encourage recipients to visit another landing page by clicking away from the email.

To get readers to click and lead them into the content of your email:

captivate with a fascinating statement or fact.
Use a “pattern disrupt” to get their attention.
Include intriguing examples and real-world stories.
At the conclusion, include a compelling call to action (don’t ask, tell!).

Utilize the 17-Step Secret Selling System of Sabri Suby.

The 17-Step Secret Selling System developed by Sabri Suby is a variation on the godfather tactic.

An instantaneous overview of the secret selling system is provided below:

Call out to your audience: “Attention new moms!”
Make a bold commitment to attract attention.
Support your bold declaration.
Create compelling mystery.
Bring the issue into the open.
Identify the resolution.
your credentials, please.
Show them the advantages of your offer.
offer evidence from others.
Offer your godfather something.
Add rewards.
Values are stacked.
Declare your cost.
Add some scarcity.
Make a strong guarantee.
Message to action
Finish with a P.S. that contains a caution and a prompt.

Each stage of effective digital marketing requires time, perseverance, and patience to implement. Anyone can become an expert at the methods covered in Sell Like Crazy and utilize the potential of digital marketing as a sales engine.

Money is time. Change your perspective to concentrate on the marketing initiatives that bring in the most money for you. Pass the rest along.
Give your company’s sales and marketing a high priority.
Choose your ideal clients. Regardless of whether they are ready to buy right away, concentrate your marketing efforts on their needs and problems.
Create lasting connections by providing high-value content (HVCO). Without requesting a purchase, your offer should still be of value to the potential customer.
Utilize a “opt-in” page to provide prospects with value. Offer a free report, e-book, cheat sheet, or other item in exchange for the name and email address of your prospects.

Remove any ambiguity and any danger associated with cooperating with you. To set a budget for digital marketing, comprehend your unit economics. Google and Facebook are the most popular channels.
Apply the magic lantern method. Use two to three educational videos to gradually nurture prospects. Your films should have 80% valuable content and 20% sales pitches.
Sell like a doctor by emphasising the diagnosis rather than the treatment. To better grasp your prospect’s needs, ask questions. Be confident in your capacity to deliver on your promise while stating your price.
Warm up prospects through email marketing, then turn them into paying clients. Sending, opening, and clicking emails are the three key components of email marketing. In all of your advertising, use the 17-step secret selling strategy.

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Sell Like Crazy Book Summary by Sabri Suby